“Formulaic gets to the bottom of what makes a brand truly great”
Michael Shaver
ceo
"In Formuliac, Matt does a great job demystifying the magic bullet by illustrating the importance of building an enduring brand. I thoroughly enjoyed his approach in breaking down an otherwise complex issue into smaller, more understandable elements, the importance of which few appreciate."
"I found Formulaic to be a thought-provoking read for any sized business. Many 'marketing' books focus on one element of marketing. Thinking through your entire offering is essential to success. Formulaic provides this framework in a simple and insightful manner."
"Certo shares thought-provoking and relevant approaches that all businesses, big and small, should consider. Formulaic artfully shares stories that bring to life key insights that are both actionable and impactful, for those with the courage to be different and disciplined. "
"In this new world order, small, fast and smart companies can be the Goliaths of the world. Having a solid marketing foundation is the only way to compete. Formulaic is a great resource to help owners and companies navigate the marketing world by focusing first on what is important."
